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This website states the following, "THE BIGGEST RECTANGULAR ROUND HAND MAGNIFIERS." Our analyzers viewed that the web page said " 6 round and 5 rectangular The largest in their class." The Website also said " Great resolution and clarity Very bright. Extremely lightweight Wonderful for reading. At end of handle for. Nothing like them on the market! 10 X 12 INCH WITH SAFE ROUNDED CORNERS. HE ONLY 12 X 14 INCH MAGNIFIER. Now with grasp-bars for no scratch handling. We call it The Big ass magnifier. Theyre as clear as glass! Swivels all di." The website's header had daylight24 as the most important search term. It is followed by magnifiers, low vision, and prismatic glasses which isn't as highly ranked as daylight24. The next words they uses is big magnifiers. large magnifiers was included and could not be viewed by search crawlers.